What message appeal and messenger are most persuasive for COVID-19 vaccine uptake: Results from a 5-country survey in India, Indonesia, Kenya, Nigeria, and Ukraine

Effective strategies to encourage COVID-19 vaccination should consider how health communication can be tailored to specific contexts. Our study aimed to evaluate the influence of three specific messaging appeals from two kinds of messengers on COVID-19 vaccine acceptance in diverse countries. We sur...

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Bibliographic Details
Published in:PLoS ONE
Main Authors: Rupali J. Limaye, Kristian Balgobin, Alexandra Michel, Gretchen Schulz, Daniel J. Erchick
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9491563/?tool=EBI