Empirical mechanism for the regional brand co-construction: a study of featured agriculture commodities in China

This study conducted empirical research on issues regarding the regional brand co-construction of featured agricultural commodities to realize the interests of stakeholders involved in constructing regional brands for featured agricultural commodities. The study was based on the notion of brand valu...

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Bibliographic Details

Published in:	Cogent Food & Agriculture
Main Authors:	Pei Li, Jianguo Du, Fakhar Shahzad
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	Agricultural products value co-creation co-construction brand value CB-SEM Business, Management and Accounting
Online Access:	https://www.tandfonline.com/doi/10.1080/23311932.2025.2484359