The Management Strategy of Marketing Mix of Pineapple Chips in Kampar District, Riau Province, Indonesia: A Structural Model Approach
The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty. This research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips, and (2) formulating marketing strategy of...
| 发表在: | International Journal of Agriculture System |
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| Main Authors: | , , , |
| 格式: | 文件 |
| 语言: | 英语 |
| 出版: |
Hasanuddin University
2017-06-01
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| 主题: | |
| 在线阅读: | http://pasca.unhas.ac.id/ojs/index.php/ijas/article/view/1167 |