Theoretical Study on Advertising Deception and Its Impact on Consumers
Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to...
| Published in: | المجلة الدولية للأداء الاقتصادي |
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| Main Author: | |
| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2024-06-01
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| Subjects: | |
| Online Access: | https://ijep.dz/index.php/IJEP/article/view/310 |