The Influence of Brand Ambassador, Customer Satisfaction, and Brand Trust on Customer Loyalty of Luwak White Koffie in Surabaya

In Indonesia, packaged instant coffee plays a significant role in contemporary society. This has resulted in the emergence of new customs and trends within the beverage industry. Luwak White Koffie is evidence of the existence of white instant ground coffee, a new coffee variety in Indonesia. The o...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Della Aulia Riskha Arifinda, Rizky Dermawan
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-08-01
Subjects:	Brand Ambassador, Customer Satisfaction, Brand Trust, Customer Loyalty
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5214