Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts

Abstract Background Smartphones are increasingly available and some high quality apps are available for smoking cessation. However, the cost-effectiveness of promoting such apps has never been studied. We therefore aimed to estimate the health gain, inequality impacts and cost-utility from a five-ye...

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Bibliographic Details

Published in:	BMC Public Health
Main Authors:	Nhung Nghiem, William Leung, Christine Cleghorn, Tony Blakely, Nick Wilson
Format:	Article
Language:	English
Published:	BMC 2019-03-01
Subjects:	Smartphone apps Smoking cessation Cost-utility analysis mHealth Tobacco control Mass media
Online Access:	http://link.springer.com/article/10.1186/s12889-019-6605-8