Influencer’s Trustworthiness and Attitude to Increase Purchase Intention in Generation Z Based on Theory of Planned Behavior

The aim of this study is to examine the correlation between the trustworthiness of influencers and the attitude of Generation Z in influencing their intention to make purchases, utilizing the theory of planned behavior. This study utilizes a quantitative approach and applies a purposive sampling pro...

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Bibliographic Details

Published in:	Jurnal Pamator
Main Authors:	Azkiya Salis Sabina, Endy Gunanto Marsasi
Format:	Article
Language:	English
Published:	Universitas Trunojoyo Madura 2024-01-01
Subjects:	influencer's trustworthiness online customer reviews attitude brand loyalty electronic word of mouth purchase intention
Online Access:	https://journal.trunojoyo.ac.id/pamator/article/view/23984