The effects of IT capability and distribution competence on business performance of retailers in Omnichannel

Background: Nowadays, customers expect to have a seamless shopping experience, whether on an e-commerce platform or in brick-and-mortar stores. This requires the combination of online and offline businesses in a unique channel called Omnichannel. To operate Omnichannel efficiently, the role of infor...

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Bibliographic Details

Published in:	The Southern African Journal of Entrepreneurship and Small Business Management
Main Author:	Anh T.D. Nguyen
Format:	Article
Language:	English
Published:	AOSIS 2025-03-01
Subjects:	distribution competence it capability customer value creation competitive advantage business performance omnichannel
Online Access:	https://sajesbm.co.za/index.php/sajesbm/article/view/915