The Relationship of Health Consciousness and Obesity Perception with Purchase Intention for Coca Cola Pakistan

In the vilest competitive market, the purchaser goods manufacturing industries pay devotion to purchasing intention to continue their market status and boost their goodwill. This research study was agreed out to clarify the factors affecting the purchase intention of Coca Cola. This study aims to ob...

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Bibliographic Details

Published in:	iRASD Journal of Management
Main Authors:	Hina Sultan, Azeem Ahmad, Arshia Hashmi
Format:	Article
Language:	English
Published:	International Research Alliance for Sustainable Development - iRASD 2019-12-01
Subjects:	Purchase Intention Health Consciousness Obesity Perception
Online Access:	https://www.journals.internationalrasd.org/index.php/jom/article/view/129