Internal and external market orientation as organizational resources - consequences for market and financial performance

The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is considerable...

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Bibliographic Details

Published in:	Tržište
Main Authors:	Boris Snoj, Vladimir Gabrijan, Borut Milfelner
Format:	Article
Language:	English
Published:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2010-11-01
Subjects:	internal market orientation external market orientation marketing resources market performance financial performance
Online Access:	http://hrcak.srce.hr/file/100731