Enhancing customer happiness through green practices, engagement, brand experience and attachment in South Africa’s hotel sector: a mediation approach

Green hotels attract environmentally conscious customers who claim to find happiness in them. Environmentally conscious customers derive happiness from the idea that brands contribute immensely to the environment’s well-being. The study investigates the impact of hotel green practices on customer ha...

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Bibliographic Details

Published in:	Cogent Social Sciences
Main Author:	Herring Shava
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	Hotel green practices customer engagement brand experience brand attachment customer happiness Tourism
Online Access:	https://www.tandfonline.com/doi/10.1080/23311886.2025.2482118