Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China

Despite the popularity of AI-oriented e-commerce live-streaming, the service failures that can result from real-time interaction and instant transactions have not been taken seriously. This study aims to assess the failure of AI-oriented live-streaming e-commerce services and help retailers identify...

詳細記述

書誌詳細

出版年:	Journal of Theoretical and Applied Electronic Commerce Research
主要な著者:	Yuhong Peng, Yedi Wang, Jingpeng Li, Qiang Yang
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2024-06-01
主題:	AI-oriented live-streaming e-commerce service failure expectancy disconfirmation theory stressor–strain–outcome framework discontinuance behavior
オンライン･アクセス:	https://www.mdpi.com/0718-1876/19/2/77