Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives
A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers. This article integrates consumer environmental values with brand knowledge and brand rel...
| الحاوية / القاعدة: | SAGE Open |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
SAGE Publishing
2021-07-01
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| الوصول للمادة أونلاين: | https://doi.org/10.1177/21582440211036087 |