A survey on important factors influencing brand equity: A case study of banking industry
One of the most important issues in increasing customers' needs is to increase the quality of services through providing better quality services. Customer satisfaction is one of the primary requirements to meet people's needs and to have an efficient customer relationship management (CRM)...
| Published in: | Management Science Letters |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-01-01
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| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2012_274.pdf |