Investigation of social shopping for fashion in apparel market of Tehran
Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. Market of fashion a...
| Published in: | تحقیقات بازار یابی نوین |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | Persian |
| Published: |
University of Isfahan
2014-09-01
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| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1336-1&slc_lang=en&sid=1 |