Explaining and Analyzing the Effect of Brand Value Components on Medical Tourism Development: A Case Study of Ahvaz Metropolis
AbstractDestinations are locations that individuals choose for specific experiences influenced by their perceptions of unique attractions. Consequently, it is feasible to create a brand for these destinations using strategic programming methods. When tourists are faced with a choice between a brande...
| 發表在: | برنامه ریزی فضایی |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | 波斯语 |
| 出版: |
University of Isfahan
2025-06-01
|
| 主題: | |
| 在線閱讀: | https://sppl.ui.ac.ir/article_29384_21fc2e344238f802bb4565a4c64f7110.pdf |