A predictive model approach to forecast consumers’ cluster membership in the green fast moving consumer goods sector

Predictive models are increasingly crucial in navigating heterogeneous markets. This study develops a predictive model approach to forecast consumer cluster membership in the green fast-moving consumer goods sector, focusing on bio-based products like adhesives and plasters. Through two online surve...

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Bibliographic Details

Published in:	EFB Bioeconomy Journal
Main Authors:	Andreas Niedermeier, Christian Mergel, Agnes Emberger-Klein, Klaus Menrad
Format:	Article
Language:	English
Published:	Elsevier 2024-11-01
Subjects:	Consumer segments Bio-based products Green fast moving consumer goods (FMCG)
Online Access:	http://www.sciencedirect.com/science/article/pii/S2667041024000028