THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY MIXUE WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE: A STUDY IN DENPASAR CITY AND BADUNG REGENCY
Loyal customers are one of the keys to the success of a company or service provider in order to maintain its existence among competitors. There are several factors that can affect customer loyalty, namely: price, promotion, and customer satisfaction. This study aims to determine the impact of price...
| Published in: | Eurasia: Economics & Business |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-08-01
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| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-08/article_05.pdf |