Customer Loyalty Clustering Model Using K-Means Algorithm with LRIFMQ Parameters
Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right on target according to customer segmentation....
| Published in: | Inform: Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Dr Soetomo
2020-07-01
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| Subjects: | |
| Online Access: | https://ejournal.unitomo.ac.id/index.php/inform/article/view/2691 |