The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry

The diversification of information gathering and application tools for brands and technology-oriented changes in the international market have necessitated renewed tactical coordination planning of all marketing communication activities and the integration of all marketing communication elements as...

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Bibliographic Details

Published in:	Connectist Istanbul University Journal of Communication Sciences
Main Author:	Özgül Dağlı
Format:	Article
Language:	English
Published:	Istanbul University Press 2021-12-01
Subjects:	integrated marketing communications advertising research definitions of imc in the advertising industry imc applications in advertising industry relationship between imc and advertising
Online Access:	https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/7E7104DD46844AE8BD8BDC3AEE763A03