The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry

The diversification of information gathering and application tools for brands and technology-oriented changes in the international market have necessitated renewed tactical coordination planning of all marketing communication activities and the integration of all marketing communication elements as...

書目詳細資料
發表在:	Connectist Istanbul University Journal of Communication Sciences
主要作者:	Özgül Dağlı
格式:	Article
語言:	英语
出版:	Istanbul University Press 2021-12-01
主題:	integrated marketing communications advertising research definitions of imc in the advertising industry imc applications in advertising industry relationship between imc and advertising
在線閱讀:	https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/7E7104DD46844AE8BD8BDC3AEE763A03

相似書籍

The impact of integrated marketing communications on consumer buying decisions: Evidence from Zain telecom
由: Bader Ismaeel, et al.
出版: (2025-10-01)

The big advertising idea in integrated marketing communications campaigns (IMC)
由: Tamer Abdel Razek, et al.
出版: (2018-07-01)

MARKETING RESEARCH IN ADVERTISING
由: Vranceanu Diana, et al.
出版: (2008-05-01)

Effects of top management involvement in integrated marketing communications
由: Nina Hočevar, et al.
出版: (2007-12-01)

Ambient Advertising in Metaverse Smart Cities
由: Nikola Vangelov
出版: (2023-03-01)

FORMATION AND STAGES OF DEVELOPMENT OF ADVERTISING MARKET AS AN ELEMENT OF THE RUSSIAN FEDERATION COMMUNICATION COMPLEX
由: I. U. Kharrasov
出版: (2011-09-01)

The development of internet advertisement in Poland throughout recent years
由: A. Kisiołek
出版: (2014-03-01)

Woman plus Car: an Episode in Japanese Advertising History (1950-1970)
由: O. A. Khomenko
出版: (2022-02-01)

Effective Communication in Advertising
由: Ervin Muhammad Dermawan, et al.
出版: (2022-12-01)

Advertising in the marketing communications system: analysis and directions of improvement
由: Alevtina Pakulina, et al.
出版: (2025-06-01)

Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
由: Margarita De-Miguel-Guzmán, et al.
出版: (2020-01-01)

A historical overview of advertising in Serbia
由: Ognjanov Galjina
出版: (2016-01-01)

The Legal Environment of Advertising in Ukraine
由: Nataliia Bulat
出版: (2022-09-01)

The creative approach of the South African advertising industry towards the black consumer
由: Carla Enslin
出版: (2022-11-01)

Traditional and emerging ethical concerns in advertising
由: Jennifer L. Lemanski
出版: (2018-01-01)

Digital Marketing and Outdoor Advertising in Smart Cities
由: Nikola VANGELOV
出版: (2022-06-01)

Consumer choice influenced by advertising: social and psychological aspects
由: Kuchkova O. V., et al.
出版: (2019-12-01)

THE PERCEPTION OF SMS ADVERTISING INTRUSIVENESS DIFFERS BETWEEN AGE GROUP
由: Mahiah Binti Said, et al.
出版: (2010-09-01)

Brand promotion through online advertising: current tools
由: K. A. Arzhanova, et al.
出版: (2024-04-01)

Representation of the Major Types of Gender Stereotypes in Advertising
由: Sofia Kurban
出版: (2016-12-01)

THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH
由: Maria Alina JURCA
出版: (2010-01-01)

Eye Tracking-based Analysis of Customer Interest on The Effectiveness of Eco-friendly Product Advertising Content
由: Ghalda Khairunnisa, et al.
出版: (2023-12-01)

Digital Marketing Tools in an Advertising Campaign in Foreign Markets
由: Rozhko Viktor I., et al.
出版: (2024-06-01)

NATIONAL FEATURES OF NAMING STRATEGIES IN BILINGUAL MARKETING COMMUNICATIONS (in Chinese and Russian outdoor advertising)
由: A. I. Antipina, et al.
出版: (2015-11-01)

Celebrities in advertising: advantages and risks (using the example of MTS advertising series)
由: D. A. Kurchaev
出版: (2025-10-01)

Youth perceptions of alcohol advertising: are current advertising regulations working?
由: Alexandra Aiken, et al.
出版: (2018-06-01)

Discipline “Design of advertisement” in the Art pedagogical education
由: V.V. Tomashevskiy
出版: (2009-12-01)

Advertising of foods and beverages in social media aimed at children: high exposure and low control
由: Lorena Meléndez-Illanes, et al.
出版: (2022-09-01)

COMMUNICATION AS A TOOL IN ADVERTISING
由: IASMINA PAUNCHICI
出版: (2023-11-01)

LINGUISTIC FEATURES OF PILGRIMAGE ADVERTISING
由: Olena Klymentova
出版: (2025-03-01)

Creating the advertising idea from the view of social learning theory
由: Rasha Zahran, et al.
出版: (2023-01-01)

REVIVALS OF THE MYTH IN ADVERTISING CONSTRUCTION
由: ELENA OPRAN
出版: (2023-12-01)

SAMARA FM TULUNGAGUNG RADIO MARKETING COMMUNICATION STRATEGY IN ATTRACTING ADVERTISERS
由: Yunita Indinabila, et al.
出版: (2021-10-01)

‘This might be advertising’
由: Claudia Lampert, et al.
出版: (2021-07-01)

Polycode influence tools in anti-COVID social advertising (on the example of advertising campaigns in Russia and Turkey)
由: M. V. Terskikh
出版: (2023-09-01)

Peculiarities of gender and demographically targeted advertising texts
由: A.S. Teletov, et al.
出版: (2016-12-01)

The effect of the content of advertising in digital games on brand reminders
由: MAHDI BASHIRPOUR, et al.
出版: (2022-12-01)

Radio advertising influence, selection factors and advertisers’ satisfaction of radio broadcasting in one city
由: Rechie B. Pabelona, et al.
出版: (2022-12-01)

Identity and the emergence of South African advertising esperanto
由: Stephanie Cawood, et al.
出版: (2022-10-01)

The advertising and children's audience
由: A.S. Teletov, et al.
出版: (2015-06-01)