Impulse buying during flash sales in the online marketplace
Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used in...
| Published in: | Cogent Business & Management |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2068402 |