THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM

Business that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse...

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Bibliographic Details

Published in:	Jurnal Ilmiah Bisnis dan Ekonomi Asia
Main Authors:	Jelita Virliana Sandra, Tin Agustina Karnawati, Mohammad Bukhori
Format:	Article
Language:	English
Published:	Institut Teknologi dan Bisnis Asia Malang 2024-06-01
Subjects:	Discount Shopping Life Style Positive Emotion Impulse Buying
Online Access:	http://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1895