The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model

Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a...

Full description

Bibliographic Details

Published in:	Tekstilec
Main Authors:	Zhengwei Huang, Xueke Pei, Jing Xi, Bestoon Othman, Sher Ali, Ling Lin
Format:	Article
Language:	English
Published:	University of Ljubljana Press (Založba Univerze v Ljubljani) 2019-09-01
Subjects:	regional clothing products consumers’ perception C-A-B model purchase intention
Online Access:	http://www.tekstilec.si/wp-content/uploads/2019/09/Tekstilec-03-2019-Članek-7.pdf