The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour

The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of pr...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	Organizations and Markets in Emerging Economies
المؤلفون الرئيسيون:	Žaneta Gravelines, Jūratė Banytė, Aistė Dovalienė, Agnė Gadeikienė
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Vilnius University Press 2022-12-01
الموضوعات:	sustainability sustainable food consumption green self-identity self-congruity with green food products
الوصول للمادة أونلاين:	https://www.zurnalai.vu.lt/omee/article/view/29474