Chinese Consumers’ Heterogeneous Preferences for the Front-of-Package Labeling on Fresh Pork: A Choice Experiment Approach

Excessive average daily pork intake of Chinese residents increases the risk of obesity and related chronic diseases. Understanding consumers’ preference for the Front-of-Package (FOP) labeling on fresh pork is of practical significance for designing an FOP labeling scheme that meets market demand an...

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Bibliographic Details

Published in:	Foods
Main Authors:	Beixun Huang, Haijun Li, Zeying Huang, Jiazhang Huang, Junmao Sun
Format:	Article
Language:	English
Published:	MDPI AG 2022-09-01
Subjects:	choice experiment conditional logit model fresh pork front-of-package labeling heterogeneity preference
Online Access:	https://www.mdpi.com/2304-8158/11/18/2929