The Influence of Advertising Creativity, Credibility, Lack of Irritation, Informativeness, And Entertainment on Consumer Attitudes Towards Brand on Gojek Advertising

This study examines the role of advertising creativity, credibility, lack of irritation, informativeness, and entertainment on consumer attitude toward the brand on Gojek X Ariel NOAH #CepetanGoSendInstant on YouTube. This research was conducted using a quantitative approach with a survey method. Th...

詳細記述

書誌詳細

出版年:	Southeast Asian Business Review
主要な著者:	R.A Adenia Kumala Adzani, Gancar Candra Premananto
フォーマット:	論文
言語:	英語
出版事項:	Department of Management, Faculty of Economics and Business, Universitas Airlangga. 2023-08-01
主題:	advertising creativity perceived advertising value attitude toward the advertisement attitude toward the brand
オンライン･アクセス:	https://e-journal.unair.ac.id/SABR/article/view/47396