LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION
Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built...
| 出版年: | Jurnal Bisnis dan Manajemen |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Universitas Padjadjaran
2020-09-01
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| 主題: | |
| オンライン･アクセス: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/348 |