The Power of Interaction: Fan Growth in Livestreaming E-Commerce

Fan growth serves as a critical performance indicator for the sustainable development of livestreaming e-commerce (LSE). However, existing research has paid limited attention to this topic. This study investigates the unique interactive advantages of LSE over traditional e-commerce by examining how...

Full description

Bibliographic Details
Published in:Journal of Theoretical and Applied Electronic Commerce Research
Main Authors: Hangsheng Yang, Bin Wang
Format: Article
Language:English
Published: MDPI AG 2025-08-01
Subjects:
livestreaming e-commerce
interactivity
user retention
fan growth
anchors’ facial attractiveness
text analysis
Online Access:https://www.mdpi.com/0718-1876/20/3/203

Internet

https://www.mdpi.com/0718-1876/20/3/203

Similar Items