Using online service-scape to appeal to customers : a focus on hedonic shoppers

The website is the main place of interface between online retailers and their customers. As a place of interface it can be an important source of environmental stimuli on customers. This paper empirically examines the influence that factors associated with the online servicescape have on customers’...

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發表在:	The Retail and Marketing Review
主要作者:	M Mpinganjira
格式:	Article
語言:	英语
出版:	Department of Marketing Management, University of South Africa 2015-06-01
主題:	online retailing hedonic shopping experience web usability mass customisation website aesthetic appeal commitment to an online store.
在線閱讀:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR11_1_61-75.pdf