Perceived Convenience, Perceived Benefits, Perceived Price, Trust, Attitude and Decision to Use of The Shopee Marketplace

The main objective of this study is to analyze the effect of perceived convenience, perceived benefits, perceived price and trust on usage decisions through attitudes towards shopee users. The sampling technique used in this study was purposive sampling with the nonprobability sampling method. The n...

詳細記述

書誌詳細
出版年:Majalah Ilmiah Bijak
主要な著者: Angela Selvia Setyaningrum, Dihin Septyanto, Siti Mariam
フォーマット: 論文
言語:インドネシア語
出版事項: Institut Ilmu Sosial dan Manajemen STIAMI 2023-09-01
主題:
オンライン・アクセス:https://ojs.stiami.ac.id/index.php/bijak/article/view/3408