Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors

The purpose of this paper is to analyze the entrepreneurship orientation and environment factors that influence to improve the marketing performance of traditional batik. Through verification method can be the result of causal relationships between variables. The survey was conducted on 124 Batik’s...

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書目詳細資料
發表在:Management and Economics Review
Main Authors: Lusi SUWANDARI, Yuyus SURYANA, Yuyun WIRASASMITHA, Sutisna SUTISNA
格式: Article
語言:英语
出版: Editura ASE 2017-12-01
主題:
在線閱讀:http://mer.ase.ro/files/2017-2/3.pdf