MARKETING PRICING POLICY OF A RETAIL BUSINESS ENTERPRISES
Pricing policy is a core element of marketing strategy for any business, especially in the retail sector. In the context of high competition and changing consumer preferences, iterative price adjustments for goods and services become a critical factor for the success of a retail business. Therefore...
| Published in: | Економіка та суспільство |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2024-08-01
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| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/4583 |