the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation

AbstractThe purpose of the present study is to investigate the effect of brand recognition of the Electronics Branch of Islamic Azad University on its competitive advantage with regard to the role of positioning and market orientation. In terms of purpose, this study is an applicable research conduc...

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Bibliographic Details

Published in:	رویکرد‌های نوین در مدیریت و بازاریابی
Main Authors:	Mehri KashefArzanagh, Shahnaz Nayebzadeh
Format:	Article
Language:	Persian
Published:	Research Center of Resource Management Studies and Knowledge-Based Business 2024-12-01
Subjects:	brand recognition competitive advantage positioning market orientation islamic azad university
Online Access:	https://www.jnamm.ir/article_219334_39c7d40201d7e4b372cd66cc182b0179.pdf