the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation
AbstractThe purpose of the present study is to investigate the effect of brand recognition of the Electronics Branch of Islamic Azad University on its competitive advantage with regard to the role of positioning and market orientation. In terms of purpose, this study is an applicable research conduc...
| الحاوية / القاعدة: | رویکردهای نوین در مدیریت و بازاریابی |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الفارسية |
| منشور في: |
Research Center of Resource Management Studies and Knowledge-Based Business
2024-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.jnamm.ir/article_219334_39c7d40201d7e4b372cd66cc182b0179.pdf |