The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

Packaged foods have significantly expanded their market presence, with the utilization of vice–virtue bundles gaining momentum, particularly in the realm of vice-packaged foods. Consequently, understanding how consumers respond to vice-packaged food with vice–virtue bundles (i.e., vice-packaged food...

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Bibliographic Details
Published in:Foods
Main Authors: Yating Yu, Zhaoyang Sun, Chao Feng, Xiang Xiao, Yubo Hou
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Subjects:
packaged food
vice
virtue
bundles
healthiness
regulatory focus
Online Access:https://www.mdpi.com/2304-8158/12/17/3270

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https://www.mdpi.com/2304-8158/12/17/3270

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