From Telefónica to Movistar: A European Case of the Transformation of a Telecom Into a Global TV Company

Telefónica became a private company in the 1990s, and since the liberalization of the telecommunications sector, it has operated in the most competitive local market in Europe. The company has tried to compensate for the loss of hegemony in its country with a strong position in other European and La...

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Bibliographic Details

Published in:	International Journal of Communication
Main Authors:	María José Pérez-Serrano, José Vicente García Santamaría, Andreu Casero Ripollés
Format:	Article
Language:	English
Published:	USC Annenberg Press 2023-09-01
Subjects:	Telefónica telecoms pay-TV media companies cultural industries
Online Access:	https://ijoc.org/index.php/ijoc/article/view/19688