Branding locally produced chicken in Ghana: An application of discrete choice experiment

Branding is gradually becoming an essential component of successful agribusinesses and a significant motivation to boost modern agriculture. The study aimed to investigate broiler farmers' choices and preferences for branding locally produced chicken in Ghana. Primary data was collected from 56...

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Bibliographic Details

Published in:	Heliyon
Main Authors:	Helena Oppong-Kyeremeh, Richard Kwasi Bannor, James Osei Mensah
Format:	Article
Language:	English
Published:	Elsevier 2024-11-01
Subjects:	Discrete choice experiment Lancaster theory Broiler farmers Branding Local brands
Online Access:	http://www.sciencedirect.com/science/article/pii/S2405844024162391