THE INVISIBLE ‘GIFT’: THE CHIBOK BRAND AND BOKO HARAM
Branding has become an essential activity in international relations as states require ways of distinguishing themselves from one another. A similar trend has emerged with non-state actors such as terrorist groups. Following the Chibok Kidnappings of April 2014, the ‘Chibok Brand’ emerged affording...
| Published in: | Studia Universitatis Babeş-Bolyai. Studia Europaea |
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| Format: | Article |
| Language: | German |
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Babeș-Bolyai University
2019-12-01
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| Online Access: | https://studia.reviste.ubbcluj.ro/index.php/subbeuropaea/article/view/1709 |