Cultural authenticity and purchase intention of Chinese luxury brand logo

Chinese domestic luxury brands (CDLBs) increase in both sales and attention in academic research, due to rise of inconspicuousness consumption. However, there is little research on how cultural authenticity in logo influences on purchase intention of CDLBs. Based on signaling theory and power distan...

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Bibliographic Details

Published in:	Journal of Graphic Engineering and Design
Main Authors:	Wang Zheng, Louis Ringah Kanyan, Musdi Bin Shanat
Format:	Article
Language:	English
Published:	University of Novi Sad 2025-03-01
Subjects:	chinese domestic luxury brands signalling theory power distance belief purchase intention cultural authenticity logo design
Online Access:	https://jged.uns.ac.rs/index.php/jged/article/view/1593/1465