Psychological effects of horizontal price display: how left-right location shapes reference price and perceived quality
This study examines the impact of display locations of regular and sale prices on reference price estimation, drawing on anchoring and adjustment theory and the left-to-right directionality in reading habits. It focuses on how the spatial positioning of the regular price relative to the discount pri...
| 出版年: | Frontiers in Psychology |
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| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Frontiers Media S.A.
2025-02-01
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| 主題: | |
| オンライン･アクセス: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1497372/full |