From local flavor to global fandom: an exploration of the cultural presentation and attitudes towards using English by Thai content creators on the TikTok platform

This study explores the cultural presentation and attitudes towards using English among Thai TikTokers, focusing on how they create and present cultural content. Utilizing detailed content analysis of video titles, descriptions, and comments, alongside semi-structured interviews with 20 selected Tik...

Full description

Bibliographic Details

Published in:	Frontiers in Communication
Main Author:	Rutthaphak Huttayavilaiphan
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2024-10-01
Subjects:	TikTok content creators cultural content cultural presentation strategy attitude towards English
Online Access:	https://www.frontiersin.org/articles/10.3389/fcomm.2024.1453316/full