Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

One of the world trends growing alarmingly is Producing, distributing & Consuming counterfeit goods of Credible & luxury brands & one of the industries facing this crisis increasingly is clothing industry. Based on this, the present study aims to analyze & identify factors influencin...

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Bibliographic Details

Published in:	تحقیقات بازار یابی نوین
Main Authors:	Abdolhamid Ebrahimi, Mehdi Jafarzade Konari, Saber Bozorgi
Format:	Article
Language:	Persian
Published:	University of Isfahan 2012-01-01
Subjects:	Attitude Toward counterfeit product purchase Intention clothing Industry Luxury Brand
Online Access:	http://uijs.ui.ac.ir/nmrj/browse.php?a_id=455&sid=1&slc_lang=en