UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS

In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are...

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Bibliographic Details

Published in:	Tourism & Management Studies
Main Authors:	DORA AGAPITO, PATRÍCIA OOM DO VALLE, JÚLIO DA COSTA MENDES
Format:	Article
Language:	English
Published:	University of Algarve, ESGHT/CINTURS 2011-01-01
Subjects:	chaid analysis destination image recommendation tourists portugal
Online Access:	https://tmstudies.net/index.php/ectms/article/view/332/547