Personalizing the Marketing with Artificial Intelligence (AI)

The article discusses topical issues of the use of Artificial Intelligence (AI) in marketing and its impact on the efficiency of modern marketing strategies. In the conditions of high competition in the market of products and services, special attention is paid to the introduction of innovative appr...

詳細記述

書誌詳細
出版年:Problemi Ekonomiki
主要な著者: Rozhko Viktor I., Pletnova Yelyzaveta S.
フォーマット: 論文
言語:英語
出版事項: PH "INZHEK" 2024-12-01
主題:
オンライン・アクセス:https://www.problecon.com/export_pdf/problems-of-economy-2024-4_0-pages-208_213.pdf