ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analys...

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Bibliographic Details
Published in:Jurnal Aplikasi Manajemen
Main Authors: Popy Novita Pasaribu, Dewi Megawati, Agung Wibowo, Titing Suharti, Leny Muniroh
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Subjects:
online shopping
motives
behavior intention
msmes
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2724

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2724

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