Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations
Purpose: Consumer research studies that have already been conducted on happiness have claimed that businesses should make their customers happier via experiences, but they have not addressed how specific brand experience elements may make customers happier. To address this gap, the main purpose of...
| 出版年: | Reviews of Management Sciences |
|---|---|
| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
BMER Consultancy
2022-09-01
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| 主題: | |
| オンライン･アクセス: | https://rmsjournal.com/index.php/admin/article/view/168 |