BANNER ADVERTISING OF A PHARMACEUTICAL PRODUCT IN UKRAINIAN ONLINE MEDIA
Banner ads have historically been used to drive traffic to the advertiser's website and enhance brand recognition. However, the effectiveness of banner advertising is often questioned due to the phenomenon of "banner blindness" and low audience engagement rates. This raises the need t...
| Published in: | Інтегровані комунікації |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2025-06-01
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| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/400 |