Investigating the effect of emotional and social stimulants of store atmosphere and prices on the customers' satisfaction and loyalty

Nowadays, it is impossible for retailers to establish a competitive and successful store in the marketplace through making a distinction in the outer facades of their stores, altering the pricing system, and diversifying the products offered in the store, due to the intense competition emerged in re...

Full description

Bibliographic Details

Published in:	Management Science Letters
Main Authors:	Alireza Mosayebi, Seyyed Hamid Khodadad Hosseini, Jalal Khorram
Format:	Article
Language:	English
Published:	Growing Science 2013-06-01
Subjects:	Emotional stimulants Social stimulants Store atmosphere Price Customers' satisfaction Loyalty
Online Access:	http://www.growingscience.com/msl/Vol3/msl_2013_162.pdf