Navigating the privacy paradox in a digital age: balancing innovation, data collection and ethical responsibility

Purpose – The purpose of this paper is to explore the intersection of generative artificial intelligence (AI), data collection and consumer privacy, highlighting ethical tensions in AI-driven advertising. This study examines key challenges, including data mining in smart devices and the implications...

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Bibliographic Details

Published in:	Journal of Ethics in Entrepreneurship and Technology
Main Author:	Martin Jones
Format:	Article
Language:	English
Published:	Emerald Publishing 2025-06-01
Subjects:	Data collection Artificial intelligence AI ethics Generative AI Consumer privacy Ethical AI
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/JEET-12-2024-0040/full/pdf