THE IMPACT OF TELEVISION ADVERTISING ON YOUNG CONSUMERS

Abstract One of the large-scale marketing tools is TV advertising. The aim of the article is to analyze the impact and perception of television advertising by young consumers. Material and methods The research on which this study is based was carried out on a group of 1,224 young consumers aged 9-1...

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Bibliographic Details
Published in:Rozprawy Społeczne
Main Authors: Agnieszka Anna Siedlecka, Klaudia Juszczuk, Wioleta Kuflewska
Format: Article
Language:English
Published: Akademia Bialska im. Jana Pawła II 2021-03-01
Subjects:
children
advertising
television advertising
young consumers
Online Access:https://rozprawyspoleczne.edu.pl/WPLYW-REKLAM-TELEWIZYJNYCH-NA-MLODYCH-KONSUMENTOW,132421,0,2.html

Internet

https://rozprawyspoleczne.edu.pl/WPLYW-REKLAM-TELEWIZYJNYCH-NA-MLODYCH-KONSUMENTOW,132421,0,2.html

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